Paid Media For Dentists: Everything You Need to Know (Part 3)

Online marketing is not all free stuff (relatively), with things like SEO and Social Media which do not have a direct cost – more or less. In essence, you can go out and generate content and grind it out until you begin achieving results. But, there is a way to speed things up. And that’s by sponsoring your own content. Now this sounds like its the sort of thing that you ought to leave for the “professionals”, the thing that you read about and sounds so complicated that you cannot manage to understand the garble no matter how hard you try.

Now at the advanced levels, online advertising can be complicated. BUT for most local advertising it is much simpler that you would expect. You see the idea is similar to organic traffic, find a few key things you can dominate and just go for it. But the question is how? Well, my job here is to help you find out how.

Paid Channel #1: Press Release Distribution

The way most people get their news is through local news distribution channels. Whether its the morning paper or the most recent edition of “shiny teeth weekly”, it doesn’t matter, the point is news is trusted. But the main thing that has changed lately is the source of this news. It used to be offline, now it’s on the web, it used to come from PR agencies now it can come straight from you. Here is how.

There are services like Presscable.com that have made it their life’s mission to provide massive distribution channels and pr connections for local businesses looking to make a name for themselves. They can get your content onto hundreds of trusted local news sites that are bound to bring authority to your website and improve your rankings.

Paid Channel #2: Google Ads

One of the simplest ways to deploy ads online is through Google. Google went out of its way to simplify the process of publishing intent-based based ads. The idea is simple, you already know what you do, and what services you provide. Which means you probably already have a very good idea of what things your audience searches for when they are looking for someone like you.

When you sign up to a Google Ads accounts (previously Adwords), Google walks you through the process of creating your first ad. If you are good at clicking next a few times and writing up a few keywords, you have all you need to get started. Ow and a few more things to help you out.

  1. https://ads.google.com/home/tools/keyword-planner/
  2. https://www.wordtracker.com/

Paid Channel #3: Facebook Ads

Now if you don’t know what you’re doing, Facebook Ads can get really complicated really fast. But instead of worrying too much about how to do it, Facebook does offer a simple way to – if nothing else – amplify your voice on the channel. The boost button.

All the content you create on Facebook can be “boosted” and delivered to more people using a simple button. The idea is simple, you set your ideal audience attributes, your budget and you hit go. And boom your done.

A few things to remember though otherwise you will be wasting precious dollars on a futile attempt:

  1. Only boost posts with images that contain little to no text in them
  2. As with our article on Social Media Marketing, focus on videos

Conclusion

Paid Media is not as complicated as it sounds. The idea is finding what works for you and what is simple enough to understand. What we have provided here are a series of steps to provide you with a good start. But if you feel that this is not enough, you do not need to worry, we have something in store for you designed to help you achieve your goals.

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