​​Marketing for Dentists in 2019: Everything You Need To Know (Part 1)

One of the most stressful things about opening a new practice is the thought of being unknown. That no one knows about you or your practice and therefore getting clients through the door seems like an impossible task. But you do not need to worry. We here know your struggle(in fact, our CEO had first-hand experience in this), and we want to help out. So below you will find 5 tips to increase your visibility and search engine rankings to get you noticed online.

It’s 2019… You need to have a website, a responsive one

Going into the new year, it’s important to accept that the world runs on the internet now. And no I don’t just mean social media. You need to have your own space online. Some people will tell you that having a social media presence is more than enough but that is wrong for a few reasons:
  1. People use google to actively search for a dentist instead of passively viewing a social feed
  1. Google prioritizes websites over social media
  1. Having a Website gives you the chance to dominate your local market
  1. Most simply, it shows professionalism and a seriousness
As a bonus:
A website gives you the ability to create an online base of operations. Things you cannot even think of doing in a simple social presence.

What makes a good website?

Before you rush out looking for someone to build a website for you, here are a few things you need to know.

Mobile responsiveness

Most web traffic nowadays comes from mobile phones so your website needs to scale properly onto mobile. Your visitors should not have to zoom in and move around your website, it’s not 2005 anymore!

Visible Call To Actions

One thing about“beautiful websites” is that they tend to make it difficult for the visitor to actually get in touch with a human on the other end. You need to have a clear call to actions and points in which anyone visiting the site will be able to get in touch with you.

Get the structure right

A lot of developers tend to skim over this thinking it’s not very important. But for the best results make sure that your developer understands what schema.org is and follows its guidelines. This is a structure that Google mandates for better search engine visibility. Now if you’re using a website builder like squarespace or wix.com they tend to handle this for you. But keep it in mind if you are seeking a custom build.

Let’s talk SEO

So you built your website, now what? Now you need to get people to notice you. Nowadays search engines are so advanced that they provide visitors with extremely hyper-localized results. What this means is that when uses near you search for something relevant to you, chances are you will show up in the search results – provided you have followed the following instructions properly.

Generate a lot of Content

Your website needs to be active, in that it provides its user with consistently updated information. This content can be anything from simple dental advice to your own personal updates. Google likes good fresh relevant content, and it is in your best interest to give it to them.

Focus on Your Local Community

If there is one thing that Google loves optimizing for, its locally relevant content. That’s why when you publish new content try to make it as relevant and as community focused as you possibly can. For example, discussing“healthy foods to eat in Seattle” is a better topic than discussing healthy food in general.

Get a Google My Business Page

Since we are on the topic of hyper localizing content, you will need a“Google My Business” listing. This is basically how google puts you on Google Maps, which is obviously the greatest indicator of your location. By having a Google My Business page, you are very likely to be the top result for nearby people who search for your services! It is also what gets you that large featured listing on the side of the search results, which is obviously a very coveted spot to be.

Get Featured on other websites and directories

Nowadays most directories out there provide you listings with“no-follow” attributes, which essentially mean that you are not benefitting from these links. But they are still worth the effort, especially if the directories have a high ranking themselves. More eyeballs equal more visitors after all. There are places like myoralhealthscore.com where you can get listed for free with a proper link without the“no-follow” attribute provided you verify that you are a practicing dentist. We obviously recommend myoralhealthscore.com because not only is it a directory for dentists, it is also a great way to get patients into your workflow by booking appointments, completing medical and dental histories and preliminary confidential information all for free! It adds to your credibility and can simplify your interaction with the patient, especially if you link it up with Oryx Cloud Dental Software:).
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Conclusion

In this article, we discussed how to get your website to the top of Google search results organically. In later articles, we will be showing you how to dominate social media and paid media. We will be updating this article with links as they get published, so keep your eyes peeled. Also, let us know if you have any questions or feedback in the comments below.
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